|Image via Wikipedia|
While Google looks at many factors when ranking a website for relevance, popularity among other website owners is a large one. This means, that if another website owner thinks your website is great and has amazing information, they are going to put up a link to your site. Google analyzes the number of links and the quality of links to your site to determine its value.
If you have ever wondered why some websites optimize their pages for a handful of keywords and the are almost instantly showing up on the first page of Google for those words, while other website owners can barely show up on the search engines at all - well, it comes down to LINKS.
So, how do you build links? There are a number of processes, all of which take lots of time and effort. While every site owner should create a plan that includes these efforts, there is also some cool software out there that helps build links for you.
One such software is called Sky High Linker. The price is actually quite reasonable considering the amount of money it costs to hire link builders. I think for like $127 you can try the software out yourself. That will barely buy a few hours of a link builders time - so I think it is worth it. You can read more about Sky High Linker here -
If you are uncertain as to how many links your website already has, there is a free tool called Open Site Explorer. Here is how it works:
1. Go to the site http://www.opensiteexplorer.org/
2. Type in your website address. If you use a www before your domain name, type that in. Example - www.samplesite.com
3. Click Search
4. This free software will give you your site's Page Authority, Domain Authority, Linking Root Domains and then finally Total Links. When you scroll down you will see who is linking to your website and what that site's Page Authority and Domain Authority is. The higher these numbers, the more 'weight' that links has - and you want heavy weighted links.
You can even type in your competition's website address and see how many links they have and who is linking to them. This will give you an idea of how many more links you might need.
Again, if you need help building those links, I would give Sky High a shot.